There must be some reasons why some affiliate marketers outperform others. Some may be earning thousands of dollars while others may be getting only one sale for a whole month. I have also been through all these situations till I figure out that affiliate marketing is more than just promoting a product out of the blue. Successful marketers do not wake up one day and say that today I will be promoting product X. If you want to be successful you will have to make your homework. In this article I will provide you three tips that should help you during your research phase.

In real life, companies conduct market research in order to find out if there is a demand for their product or not. Marketing companies will conduct surveys, send out questionnaires and analyze the data using complex statistical package in order to determine whether a product can be marketed or not. In affiliate marketing it should also be the same. I am not saying that you should pay a research company but you should at least investigate certain aspects of the product.

For example you can have a product paying a big commission with relatively few competitors in the niche. You decide to invest your money in creating an attractive website, get involved in some advertising and article marketing. But there seems to be no money coming. What happened? There is simply no demand for the product. Do you think people will buy a guide on how to switch off a computer? No matter how hard you try nothing will happen.

So how do we conduct a marketing research online? First of all you will need to find out if people are actually searching for the item online. You can do this by using keyword research tool that will provide you statistics on the amount of search that is done online on a particular term. There are some great paid software that can do this easily for you but I will advise beginners to use a free such as Google keyword external tool in order to familiarize themselves first.

There are some websites that provide analytical data for a given affiliate program. For instance CB analytics provide some interesting statistics on Clickbank product that will help you to determine the hottest product and also determine the amount of competition in a particular niche.

Finally I will advise you to use your common sense. Visit the sales page, visit the affiliate page if it has one and read feedbacks on the product. Does it seem like a scam? If you doubt expect other people also to have some doubts. Your common sense can prevent you from getting into trouble.

If there is one thing that you need to learn from this article it is to sell only products that consumers are looking for. Only a good preliminary research will help you achieve this and put you on track for a really interesting income. Next time you choose a product to promote; do not forget to conduct your marketing research.

Written by Edgar Boutaric

This is only one of the ways to conduct online market research. There are many tools-both paid and free ones that can help you during this critical phase of affiliate marketing. To learn more on this and on other affiliate marketing tools visit our site at www.blogmarketingtools.com